Working as a group, I led this project in DIGM 2357: Content Strategy & Development to create personas for a fictional skincare brand. We surveyed real college students to obtain demographic and personal information. Using this data, we developed visualizations and three distinct personas. As the leader of our group, I delegated tasks, found and corrected errors, as well as designed the company’s branding and analysis document.

Our group in DIGM 3351: Individualized Comm. Processes used XMPie to create a Variable Data Printing (VDP) campaign that either shows the job listing or hides it if there’s no openings. In addition, we changed the name, address, and images based on the industry of the business. Put together, this campaign created a highly individualized experience for recipients of the invitations.